The concept
Pairing, global snacks
with desi heat !
The global competitors for hot sauce for a long period has been Tabasco but recently Sriracha a new brand is offering complex but fresh flavors. Naagin aims to offer Indian roots by pairing global snacking styles with authentic, desi-inspired heat. Go wild with flavor experiments and break all foodie rules! Got leftover samosas? Dunk ‘em.
About Our Business
This is the space to introduce visitors to the business or brand. Briefly explain who's behind it, what it does and what makes it unique. Share its core values and what this site has to offer.
YOUR FOOD’S MISSING LINK
To Launch a "JUST ADD NAAGIN" mini campaign and re design the dipster packaging.
Brief
Overview
Naagin Hot Sauce blends bold flavors with purpose. Building on the "Just Add Naagin" campaign, we developed a mini-campaign
in two phases: strategy and design. The first phase focused on research and campaign communication, while the second revamped Dipster packaging with visual creatives.
Strategy & Packaging
Duration : 4 days
Mentors : Chandan Mahimkar , Chaitra Pathak, Mena Malegaonkar
Team Member : Aditya Pandere
Maithili Rane
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